ECNETNews, January 7, 2025: Jamaican dancehall icon Vybz Kartel, also known as the Worl’ Boss, is making headlines with the release of his latest single and video, “STR8 VYBZ.” Launched to coincide with his birthday, this marks a significant milestone as Kartel celebrates his newfound freedom after over 13 years behind bars. The single carries the name of his recently unveiled rum line, showcasing his vibrant return to the music scene.
As the track opens with the energetic phrase “Make it rum,” Kartel delivers a powerful anthem that reflects his dynamic career and triumphant comeback. The accompanying music video, directed by Shane Creative, radiates the artist’s signature charisma and passion.
A Breakthrough Year for Vybz Kartel
Recently, Kartel was featured on the cover of a major music publication, marking a pivotal moment in his career. This achievement follows the overwhelming success of his Freedom Street Concert, which was his first live performance since his release in July 2024.
Since regaining his freedom, Kartel has reached new heights, earning his first GRAMMY nomination for Best Reggae Album for his EP Party With Me. His post-prison successes also include the launch of his STR8 VYBZ rum brand and an upcoming deluxe re-release of his landmark album, Viking (Vybz Is King), in celebration of its 10th anniversary.
Introducing STR8 VYBZ Rum
Kartel’s new venture, STR8 VYBZ, is a collaboration featuring four distinct rum flavors: Fever (white overproof), Ramping Shop (spiced), Electric (white), and Unstoppable (dark). Produced in Trinidad and Tobago, the rum will be available in various markets, including the U.S., England, Jamaica, and across the Caribbean.
“STR8 VYBZ is more than just a rum; it’s a movement,” Kartel states, emphasizing that each bottle captures the energy and essence of his music and culture.
New Music and Lasting Legacy
Vybz Kartel’s enduring influence is evident through hits such as Romping Shop, Fever, and Clarks, which have established him as a cornerstone of the genre. His artistic resilience continues to inspire fellow artists and has garnered respect from global music icons.
In addition to STR8 VYBZ, Kartel has recently released singles like “Comet,” “White Rum,” and “Cloudy,” while also dropping his First Week Out album and the GRAMMY-nominated EP Party With Me. Fans are eagerly anticipating the deluxe edition of Viking (Vybz Is King), promising new tracks alongside classic hits.
As 2025 unfolds, Vybz Kartel’s vibrant spirit continues to showcase the rich culture of Jamaica, solidifying his status as a true living legend.
Watch the video now!
