Apple’s CEO Tim Cook recently announced the company’s interest in exploring manufacturing opportunities in Indonesia. Following a meeting with President Joko Widodo at the Merdeka Palace in Jakarta on April 17, 2024, Cook emphasized the importance of diversifying Apple’s supply chain beyond China.
During the discussion, Cook highlighted the significant investment potential in Indonesia, stating, “The investment ability in Indonesia is endless. There are many great opportunities to invest, and we believe in the country.”
Apple has been actively shifting its manufacturing strategies in recent years, particularly in light of disruptions caused by the Covid-19 pandemic, which impacted operations at its key iPhone factory in China, managed by Foxconn.
In response to these challenges, the tech giant has broadened its manufacturing landscape, with Vietnam emerging as a crucial alternative hub. Recently, Cook visited Vietnam, where Apple is now producing a variety of products, including the MacBook, iPad, and Apple Watch.
Additionally, Apple has made significant strides in India, currently producing approximately 14% of its iPhones there—double the amount manufactured last year. This shift underscores Apple’s commitment to reducing its dependence on China while fostering growth in emerging markets.
