Small businesses face increasing challenges in deciding how to implement generative AI (GenAI) technology effectively. With the technology now integrated into software packages, it is set to manage tasks in the background while employees directly utilize it for mundane work.
A recent study, “Data Privacy and Generative AI Usage,” has revealed that concerns among employees remain high despite the growing adoption of GenAI. The report surveyed 1,000 employees across various U.S. industries and company sizes to explore their experiences and attitudes towards sharing personal and company data with GenAI for training purposes.
The findings indicate that apprehensions surrounding GenAI persist: 46% of employees view AI as a potential threat to their jobs, while 26% consider it a “necessary evil.” Furthermore, 74% advocate for government legislation to regulate the training of AI using employee data, and 75% seek legislation for IP rights related to AI-generated content.
Despite these fears, employees acknowledge the benefits that GenAI brings, particularly in small businesses with fewer than 100 employees, which make up 37% of the respondents. While 45% of small businesses don’t use GenAI at all, among those that do, 43% report a significant boost in productivity.
To bridge the gap between hesitance and acceptance, small business leaders should consider centralizing their data management through a Customer Relationship Management (CRM) system. A centralized CRM can streamline information sharing among team members, enhancing collaboration and enabling quicker access to updated data. Many modern CRMs integrate GenAI capabilities that can automate complex calculations, offer data insights, and support meeting coordination, allowing sales teams to concentrate on customer relationships and strategic initiatives.
It’s also vital for businesses to highlight their commitment to data privacy while navigating the limitations inherent in GenAI. The technology, though powerful, is not infallible; it can make errors that only human oversight can address. Encouraging employees to engage with GenAI by testing its boundaries can demystify the technology and reduce fear. By presenting GenAI as an assistant rather than a threat, companies can foster a more productive environment.
Ultimately, as the dialogue around GenAI expands beyond the tech sector, small businesses must strategically introduce this technology to demonstrate its potential for enhancing productivity without displacing employees.
