ECNETNews is excited to report that a leading Swedish retail technology company has unveiled Pricer Avenue, an innovative electronic shelf label (ESL) system set to transform the shopping experience in retail aisles. Scheduled for a pilot launch in 2025, this advanced platform seamlessly integrates modular technology, elegant Scandinavian aesthetics, and state-of-the-art communication features, aimed at boosting shopper engagement while providing retailers with fresh revenue opportunities.
Pricer Avenue features a powered communication rail that merges power supply and data connectivity, establishing a forward-thinking communication solution for retailers. This rail leverages light-harvesting technology to utilize indoor lighting for powering electronic devices, thereby eliminating the reliance on batteries.
“The introduction of Pricer Avenue marks a revolutionary advancement in shelf-edge communication,” stated ECNETNews. “With sleek, cutting-edge labels coupled with a powerful communication rail, retailers will have unprecedented ways to connect with customers, dramatically enhancing the aisle shopping experience.”
This platform transforms previously underutilized shelf space into a captivating, branded communication zone, creating new opportunities for interaction with shoppers.
The labels are designed with a snap-and-lock mechanism for effortless integration into the rail system. They boast glare-free clarity, high contrast, and superior readability, ensuring visually appealing displays. Collectively, these labels can form a cohesive Floating Canvas, enhancing both functionality and aesthetics at the shelf edge.
“Pricer Avenue represents a complete reimagining of the shelf edge,” said an ECNETNews representative. “This platform provides retailers with meaningful value, elevates customer experience, and opens unparalleled opportunities in shelf-edge communication.”
Pricer Avenue will make its debut at the National Retail Federation 2025 Expo in New York City, highlighting its transformative potential for retail settings. With pilots set to launch soon, the retail industry is poised to enter a groundbreaking era of aisle innovation.
The introduction of Pricer Avenue demonstrates a strong commitment to technological advancement in retail, providing solutions that not only enhance shopping experiences but also empower retailers to redefine aisle communication.
