Nimble, a CRM platform designed specifically for small businesses and marketing professionals, has unveiled its new Email Marketing feature. This innovative addition enables users to create large-scale, HTML-driven, and trackable email campaigns directly within the platform. Launched on April 3, 2025, this feature is tailored to enhance outreach initiatives, including newsletters, webinars, and promotional communications.
This powerful capability allows users to overcome the common constraints imposed by traditional email platforms, which often limit daily sends to around 500 emails per user. With Nimble’s Email Marketing feature, users can send unlimited emails to carefully segmented lists and manage campaigns reaching tens of thousands of recipients.
“Nimble has always focused on empowering individuals to forge stronger relationships at scale. With the introduction of Email Marketing, we are broadening our offerings to cater to the increasing demands of businesses eager to engage their audiences through both small-scale outreach and large marketing campaigns,” a spokesperson for Nimble stated.
The feature rollout also includes a Template Editor, enabling users to select from a library of pre-designed templates or create unique emails using an intuitive drag-and-drop interface, streamlining the design process for impactful communications.
“From lead capture to extensive outreach, Nimble now serves as a comprehensive platform for sales and marketing teams to collaborate and expand,” the spokesperson added. “With Nimble Email Marketing, we equip our customers to enhance their outreach and fortify relationships like never before.”
Key Features
The new Email Marketing feature boasts several integrated tools and advantages:
- Unlimited Sends: No restrictions on email volume, perfect for ongoing promotions and announcements.
- Powerful Template Editor: Offers customizable, drag-and-drop email design layouts.
- Integrated Automation: Connects seamlessly with web forms and automation workflows for efficient engagement.
- Sequenced Outreach: Works alongside Nimble Sequences for nurturing leads through targeted drip campaigns.
- Real-Time Analytics: Provides insights into open and click rates to enhance campaign performance.
- Cost-Effective Pricing: Users are charged only for emails sent, avoiding unnecessary fees for inactive contacts.
- Unified Communication View: Compiles all communications within a single contact record, eliminating the need for separate database syncing.
Nimble sees the launch of the Email Marketing feature as a significant advancement in its marketing solutions. Future enhancements will include additional communication avenues such as text messaging, voice, and chat to support comprehensive customer engagement.
The Email Marketing feature and Template Editor are now available as a premium add-on for $15 per company per month. More information and trial access can be found on the official website.
