The CES 2025 event showcases a variety of augmented reality (AR) glasses, virtual reality (VR) headsets, and advanced eyewear, with most devices featuring artificial intelligence (AI) integration or embedded cameras. These innovations provide users with capabilities that often exceed everyday needs.
However, Chamelo Eyewear stands out in this crowded market by emphasizing practicality. The smart glasses company debuted several products at CES, highlighting their unique feature: the ability to change the tint of sunglasses.
Joining the showcase was Chamelo’s Chief Brand Officer, former NBA star Stephon Marbury. Unlike typical celebrity endorsements, Marbury demonstrated a genuine familiarity with Chamelo glasses, explaining their functionality and practical applications with the enthusiasm of a startup founder.
Chamelo offers a diverse range of eyewear, including standard sunglasses, smart glasses tailored for athletes, and the latest in prescription lenses with Aura Rx. These smart glasses forego cameras and advanced AI functions, instead focusing on user-friendly features, allowing wearers to easily adjust tint levels and colors at the touch of a button. This practical capability is particularly beneficial for regular glasses users.
In addition, Chamelo introduced the Music Shield, an audio version of their glasses that incorporates discreet speakers. This design ensures that only the wearer hears the audio, providing a private listening experience. Initial testing of this feature on the CES showroom floor confirmed its effectiveness, with minimal sound leakage in the lively environment, suggesting a well-thought-out product.
At an event dominated by complex technological innovations, Chamelo’s straightforward approach to enhancing everyday usage of smart eyewear highlights a refreshing focus on practical functionalities.
