Lyra Pramuk has unveiled a new single titled "Vega," marking her return after a five-year hiatus. This track is the first release from her newly established label, pop.soil. The accompanying music video, crafted in collaboration with videographer Joseph Kadow, highlights Pramuk’s innovative artistic vision.
Pop.soil is envisioned as an experimental hub aimed at fostering adventurous and fresh musical forms. The label will host a range of activities, including concerts, workshops, mentorship programs, and podcasts, to support emerging artists. Pramuk’s earlier album, Fountain, was released in 2020, and this new release signals an exciting new chapter for both the artist and her label.