Draya Michele faces backlash on social media following her recent promotion of an air purifier during the ongoing LA fires. The popular personality’s video, which surfaced amid the devastating wildfires, has sparked considerable criticism online.
Draya Michele Promotes Air Purifier Amid LA Fire Crisis
The Basketball Wives LA star shared a video of her unboxing and setting up an air purifier, drawing ire from netizens. In her Instagram post, Michele expressed her concerns about the wildfires impacting air quality in Los Angeles, stating, “While the unimaginable is happening with the fires in LA… air quality is so poor, toxic even.” She went on to explain that she is installing the air purifier to safeguard her children and pets from hazardous air conditions.
Michele highlighted the benefits of using the air purifier for ensuring her family breathes clean, double-filtered air. She also promoted a discount offer for her followers, encouraging them to access it via a link in her bio. However, the promotional message received a mixed reception from social media users.
While comments on Michele’s post have been limited, many users have criticized her approach. Comments such as, “Using the LA fires to promote an air purifier is tone-deaf,” have reflected strong disapproval from the public.
Following the controversy, the air purifier company addressed the situation, clarifying that Michele was not compensated for her post. The company stated that she approached them because she genuinely uses the product and believes it could benefit others facing the severe air quality issues in Los Angeles. Additionally, they announced a commitment to donate 10% of their January profits to the American Red Cross, acknowledging the pressing needs created by the crisis.
