HubSpot has unveiled a strategic partnership with Canva, designed to streamline content creation for small and medium-sized businesses. This collaboration integrates Canva’s design capabilities directly into HubSpot’s platform, allowing users to craft, edit, and publish on-brand content seamlessly within the HubSpot ecosystem.
The integration features a new "Design with Canva" button in HubSpot, granting users access to Canva’s extensive suite of design tools, including Magic Studio AI, without the need to switch between different platforms. This enhancement enables marketers to produce visuals for email templates, social media posts, and landing pages while ensuring brand consistency.
“Visual storytelling is one of the most powerful ways to engage customers—one image can communicate a thousand words,” stated a company representative. “By merging Canva’s creative design tools with HubSpot’s customer management platform, we’re empowering teams to produce professional designs quickly and efficiently. This integration supports businesses of all sizes as they meet the increasing content demands of today’s market.”
How the Integration Works
The partnership bolsters both creativity and efficiency, allowing teams to:
- Incorporate Canva Pro Elements directly into HubSpot designs.
- Collaborate effortlessly by commenting and sharing designs within HubSpot.
- Access Canva projects created in HubSpot from their Canva homepage.
Users can initiate the design process by selecting the “Design with Canva” option when uploading images in HubSpot’s content editor. New users will need to log into their Canva account upon their first use. Completed designs can be saved and directly utilized in marketing campaigns.
Global Availability
The HubSpot-Canva integration is now available globally at no extra cost for all HubSpot users who hold a Canva subscription. This collaboration aims to provide businesses with a competitive creative advantage in a visually-driven and fast-evolving digital landscape.
