JERSEY CITY, N.J., October 18, 2024 (Ecnetnews.com)
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Black Diamond Hospitality Group, with over 90 years of combined experience in the hospitality industry, is excited to announce the rebranding of its popular restaurant, Plaka Souvlaki, to TRÓS Greek Street Food. The new name, “TRÓS,” which means “to eat” in Greek, reflects the brand’s dedication to its Greek roots while making the restaurant more recognizable and accessible as it prepares for future expansion.
The decision to rebrand stems from the desire to create a simpler, more memorable brand identity without compromising the quality that loyal customers have come to expect. “TRÓS: A fresh name with the same bold flavors” encapsulates the change, reassuring patrons that while the name is different, TRÓS continues to offer the same fresh, never frozen, high-quality ingredients that made Plaka Souvlaki a local favorite. Known for its elevated casual dining, TRÓS delivers fast-casual service with fine-dining quality, using premium ingredients like authentic Kalamata olive oil directly from Greece.
TRÓS’s menu, curated by chefs from Greece, blends traditional Greek recipes with modern twists, offering a wide selection of healthy and flavorful dishes. This commitment to authenticity is reflected not only in the food but also in the restaurant’s atmosphere, which is designed to evoke a contemporary yet chic Greek dining experience. The current Plaka Souvlaki location at 62 Newark Street in Hoboken, NJ, is scheduled to undergo renovations to reflect the new TRÓS brand. Two additional locations are set to open soon: TRÓS Greek Street Food at 686 Bergen Avenue, Jersey City, NJ, and TRÓS Greek Street Food at 399 Somerset Street, Harrison, NJ, located at The Element Hotel. The Harrison location will feature a liquor license to enhance the dining experience. (Look for new locations to be opening towards the end of October.)
In addition to its rebranding and expansion, TRÓS continues to offer private and corporate catering services for events in New Jersey and New York. Capable of serving groups of up to 300 people, the catering service provides customizable menus and a seamless experience, from delivery to setup. TRÓS prides itself on bringing the same high-quality, global flavors to its catering clients, such as TikTok and Goldman Sachs, as it does to its restaurant guests.
Black Diamond Hospitality Group, the parent company of TRÓS, is dedicated to providing memorable dining experiences and staying connected with local communities. With exciting projects in the pipeline, such as Thira, a high-end Greek restaurant coming soon to the Canopy by Hilton Hotel in Jersey City, the group continues to expand its footprint in the hospitality industry. Future plans include new TRÓS locations in New York and Miami, further establishing Black Diamond’s vision for growth and innovation in the fast-casual dining space.
Source: Black Diamond Hospitality Group
