ECNETNews reports that Amazon has unveiled exciting new enhancements to its direct-to-customer offerings, Buy with Prime and Amazon Multi-Channel Fulfillment (MCF), during its recent seller conference, Accelerate.
These upgrades aim to empower merchants to expand their businesses on their own websites and across various sales channels beyond Amazon.com. Both Buy with Prime and MCF are experiencing remarkable growth, fortified by new features that simplify scaling, attract new customers, and boost sales.
Buy with Prime Experiences Dramatic Growth
Since its 2022 launch, Buy with Prime has gained substantial traction. In 2023, orders placed via merchants’ websites using Buy with Prime surged over 45% year-over-year, while participating merchants reported an average revenue increase of 16% per shopper. Moreover, more than 50% of Prime members have utilized Buy with Prime this year.
The service, which enables shoppers to leverage their Amazon Prime benefits on merchant websites, registered a staggering 300% increase in orders during Prime Day 2024. The number of merchants offering Buy with Prime has expanded by over 25% year-over-year, welcoming new brands to the platform.
Innovative Advertising Solutions to Boost Merchant Growth
Amazon is also introducing two groundbreaking advertising solutions designed to help merchants attract additional customers:
- Amazon DSP for Buy with Prime: This feature allows merchants to utilize Amazon’s Demand-Side Platform (DSP) to launch ad campaigns that leverage product-level shopping signals from Amazon.com and their own sites, driving traffic to their ecommerce platforms. Over 80% of participating merchants have reported achieving or surpassing their return on ad spend (ROAS) goals.
- TikTok Ads with Delivery Estimates: Soon, Buy with Prime merchants will have the opportunity to feature the Prime brand and real-time delivery estimates in their TikTok ads, leading potential buyers directly to their websites.
Expanded Payment Options and Improved Checkout Processes
Amazon is enhancing checkout options for Buy with Prime:
- PayPal Integration: Consumers can now opt to use PayPal for checkout on participating Buy with Prime websites. Beginning next year, Prime members will have the ability to link their Amazon and PayPal accounts, enabling automatic receipt of Prime shipping benefits when using PayPal.
- Shopify Checkout Integration: Shoppers can conveniently purchase both Prime and non-Prime items together in one checkout through Shopify stores, making for a more streamlined shopping experience.
Amazon Multi-Channel Fulfillment Continues Its Upward Trend
Amazon MCF, which allows merchants to utilize Amazon’s fulfillment network for picking, packing, and shipping orders from various sales channels, has experienced a remarkable 70% increase in total orders fulfilled this year. Currently servicing over 200,000 merchants in the U.S., MCF continues to offer flexible and scalable fulfillment solutions.
Recent enhancements to Amazon MCF include:
- Faster Delivery: The standard delivery time has improved from 5 business days to just 3 business days, with no additional cost, including deliveries on weekends.
- MCF Fast Badges: Merchants can now showcase real-time delivery estimates on their websites, instilling greater confidence among shoppers regarding their order arrival times. This feature has already helped some merchants, like NXTRND, boost their revenue by 8.9%.
- Delivery Estimates in Ads: As of this month, merchants will be able to display delivery estimates in their Google Shopping and TikTok ads, which is expected to increase traffic to their sites and enhance ROAS.
