ECNETNews reports that Zoho Corporation has unveiled an enhanced version of Zoho Analytics, its self-service business intelligence (BI) and analytics platform, showcasing over 100 substantial upgrades. Among these enhancements are new AI and machine learning (ML) features aimed at providing diagnostic insights, predictive analysis, and automated report and dashboard generation. These developments significantly enhance the power, intelligence, and versatility of Zoho Analytics, making it a more appealing choice for a diverse range of businesses and user roles compared to its rivals.
The latest iteration of Zoho Analytics introduces a custom ML model-building studio, seamless integration with advanced AI technologies, and support for third-party BI platform extensions. These advancements position Zoho Analytics as a frontrunner in the business intelligence sector.
In a recent statement, a representative from a prominent global pools and spa company highlighted the platform’s importance in their strategic planning and decision-making processes. The features of Zoho Analytics, such as robust data preparation tools and powerful predictive analytics, have been pivotal in driving their initiatives forward with confidence.
Additionally, predictions made through Zoho Analytics’ advanced analytics capabilities allow for accurate forecasting of future trends. The introduction of multi-layered mapping features enables users to visualize geographic data across various levels, facilitating deeper insights that contribute to strategic planning.
Raju Vegesna, Chief Evangelist for Zoho, commented on the extensive evolution of the platform since its inception as Zoho Reports in 2009. He emphasized the significant investments made in automation, no-code/low-code development, and machine learning, culminating in a modern platform that is both powerful and user-friendly.
The revamped Zoho Analytics includes key enhancements across four primary domains: Data Management, AI, Data Science & Machine Learning (DSML), and Extensibility.
Expanded Data Management Capabilities
Zoho Analytics has fortified its data management features to enhance decision-making precision. New additions such as Stream Analytics and an expanded suite of over 500 data connectors equip businesses with comprehensive access to consolidate data from various sources for in-depth analysis.
Users can easily create and manage intricate ETL data pipelines within Zoho Analytics using a visual builder or the new Python Code Studio for custom transformations. The platform’s Unified Metrics Layer provides a centralized location for defining and monitoring business metrics, while the new Headless BI mode grants real-time access to consistent metrics across applications.
Generative AI in Business Intelligence
The integration of generative AI capabilities into Zoho Analytics streamlines the delivery of contextual insights. With Zia Insights, the platform’s AI-powered engine, users can access diagnostic analytics that enhance decision intelligence. The updated Ask Zia feature now supports multiple languages and can interact within various messaging channels.
Furthermore, the Auto Analysis feature automates the generation of reports, metrics, and dashboards, while the integration with advanced AI supports more precise query responses, offering greater flexibility in data exploration.
Data Science and Machine Learning Studio
The new DSML Studio allows users to construct custom ML models for various applications, including customer churn prediction. The AutoML functionality offers no-code solutions for model creation, while the integrated Code Studio supports importing external libraries for advanced analytics tasks.
Platform Enhancements and Integration
Zoho Analytics has introduced a new BI fabric that integrates insights from other BI platforms, giving businesses the ability to manage and analyze data from multiple sources within a single interface. Also, the platform supports actionable workflows and includes a no-code data connector builder for tailored integrations.
In total, this update boasts over 100 new features, including enhanced visualizations, improved dashboard functionalities, comprehensive audit controls, and mobile app upgrades.
Availability
The enhanced version of Zoho Analytics is available immediately. For further information on pricing, visit the company’s website.
