When ECNETNews reported on Mondo’s new line of Teenage Mutant Ninja Turtles figures crafted from soft vinyl, it was clear that this collection was unlike any other collectible offerings. In a market saturated with highly articulated “ultimate” style figures drawn from various iterations of the franchise, Mondo’s larger, chunkier take on the original action-figure line delivers a fresh perspective.
Mondo’s decision to send a prototype of its Michelangelo figure for review revealed a nostalgia that resonates deeply, surpassing the impact of other toys on the market. This effect became even clearer through discussions with Mondo’s creative team.
The new soft vinyl figures stand out due to their size compared to typical collectible action figures. As these Ninja Turtles figures prepare for launch, the reason behind their design is evident.
“You get your nostalgia from the colors and the idea of having a Turtles toy, but there’s a tactile nostalgia,” explained Mondo’s Senior Director of Creative and Product Development. “When we were kids, holding a turtle toy felt a certain way. Now that we’re adults, our hands are bigger. These figures feel exactly as you would remember.”
During San Diego Comic-Con, attendees finally experienced these figures firsthand, showcasing a distinct toy that promises ample possibilities for additional releases. In addition to TMNT figures, a prototype of Baxter Stockman was prominently displayed, featuring impressive fly wings.
Mondo’s divergence from standard toy industry practices—favoring larger, stylized figures with simplified articulation over traditional recreations—was a strategic decision. “In a sea of amazing turtle collectibles, we had to do something different,” said the Senior Director. “These figures carve out their unique space.”
Mondo’s reach extends beyond Ninja Turtles, already expanding into franchises such as Halloween, Scott Pilgrim vs. the World, Stranger Things, and iconic monsters like Godzilla and King Kong. For collectors seeking more articulated figures, options remain available for beloved properties, including Masters of the Universe, Batman: The Animated Series, and X-Men: The Animated Series.
Ultimately, Mondo seeks to imbue every release with its distinct creative touch, aiming to balance the nostalgia fans cherish with innovative reimaginings. “There are millions of amazing collectibles out there. We’re just trying to find that white noise,” the Senior Creative Director emphasized. “Our goal is to add our own creativity while keeping the familiarity intact, ensuring a fresh experience.”
