House Approves Measure to Lift Alcohol Sales Restrictions, Senate Vote Pending
PUBLISHED: 20 Mar 2025 at 14:46
UPDATED: 20 Mar 2025 at 17:33
The Thai House of Representatives has made a significant move by passing a bill aimed at easing restrictions on alcohol sales and advertising, marking a potential shift in the tourism market and support for smaller breweries.
In a decisive vote late Wednesday, legislators approved the amended alcohol control bill with 365 votes in favor, 3 abstentions, and no opposition. This legislation now awaits the approval of the Senate.
Key highlights of the bill include the repeal of a military government order imposed in 1972, which prohibited alcohol sales before 11 AM and during the hours of 2 PM to 5 PM.
Additionally, the bill seeks to relax stringent advertising regulations surrounding alcoholic beverages, allowing for promotions that were previously forbidden, making it increasingly challenging for small businesses to elevate their profiles.
The amendments aim to alleviate “unreasonable control” in a bid to rejuvenate economic activities, stated Pheu Thai Party MP Chanin Rungtanakiat, who plays a crucial role in the committee responsible for advancing the bill.
The initial restrictions were introduced to keep civil servants from consuming alcohol while on duty.
This legislative push for alcohol market liberalization comes as Thailand aims to break the long-standing duopoly held by major corporations in the industry, namely Thai Beverage Plc and Boon Rawd Brewery Co. In a further step toward market diversification, a bill to promote production by microbreweries and small distilleries was also approved earlier this year.
Recognized as a prime tourist destination, Thailand is implementing various strategies to enhance its appeal, including the only legal cannabis framework in Asia and plans to legalize casinos.
Furthermore, Prime Minister Paetongtarn Shinawatra mentioned last month that the government would review several alcohol-related restrictions that could hinder tourism, such as prohibitions on alcohol sales during Buddhist holy days and through online channels.
