ECNETNews reports the exciting launch of two innovative advertising placements on Snapchat: Sponsored Snaps and Promoted Places. These features aim to enhance engagement opportunities for businesses seeking to connect with Snapchat’s dynamic community.
Sponsored Snaps and Promoted Places build on the existing interactions users have with businesses, offering advertisers enhanced methods to reach their target audience through Snapchat’s popular features.
Sponsored Snaps: Engaging Full-Screen Messaging
Sponsored Snaps empower businesses to share full-screen vertical video messages directly with Snapchat users. Unlike standard Snaps, these ads stand out visually and do not trigger push notifications. Users must actively choose to open the Snap, giving them control over their engagement. They can interact by sending direct messages or following a call-to-action link.
If a Sponsored Snap is not viewed, it will automatically disappear from the user’s inbox, promoting a user-friendly experience for Snap users. This feature provides a unique and interactive avenue for businesses to foster personalized interactions and customer engagement.
Promoted Places: Enhancing Local Discovery on Snap Map
Promoted Places highlight sponsored locations on the Snap Map, assisting users in discovering nearby businesses they may want to explore. The Snap Map is a popular tool for users looking to explore their surroundings and discover trending locations within the Snapchat community.
Reports indicate that designating locations as “Top Picks” on the Snap Map can lead to a 17.6% increase in foot traffic among frequent users. With Promoted Places, businesses can effectively direct customers to their physical locations and assess the outcome of their promotional strategies.
Looking Ahead: CRM Solutions and AI Capabilities
As Snapchat rolls out these new features, feedback from the community will play a key role in refining Sponsored Snaps and Promoted Places. Moving forward, Snapchat is also exploring the integration of CRM systems and AI chatbot support, which could streamline customer interactions and enhance brand loyalty through the platform.
