ECNETNews reports that Salesforce has unveiled new ecommerce storefront features within its Starter and Pro Suites, enabling small and growing businesses to effortlessly create direct-to-consumer (D2C) online stores directly on the Salesforce Platform.
This enhancement allows businesses to unify sales, service, marketing, and commerce into a cohesive interface, ensuring rapid scalability and an optimal customer experience.
By integrating customer data and interactions across different departments, Salesforce lays the groundwork for connected commerce, positioning businesses for future growth with AI-driven solutions.
Key Features of Ecommerce Storefronts
The newly introduced ecommerce storefronts provide businesses with a robust suite of tools, including:
- Streamlined ecommerce setup for quick onboarding
- Low-code design options for customizable storefronts
- Centralized merchandising tools to oversee products and pricing
- Performance dashboards for operational optimization and revenue enhancement
These capabilities are tailored to help businesses enhance their operations, boost efficiency, and elevate their digital revenue streams effortlessly.
Importance of This Development
Ecommerce is projected to become an increasingly crucial revenue generator for businesses, with an expectation that by 2025, 54% of small business income will originate from digital channels, up from 42% in 2023. The addition of ecommerce storefronts in Salesforce’s Starter and Pro Suites empowers businesses to construct and manage their D2C sites at no extra cost, significantly amplifying their online revenue potential.
Advantages for Growing Businesses
Salesforce’s integrated storefronts offer a unified platform that enhances operational efficiency and enriches customer interactions, distinguishing them from standalone ecommerce solutions. Features of these storefronts include:
- Customized buyer experiences through integration of sales, service, marketing, and commerce for personalized discounts and targeted marketing.
- Rapid online store launch thanks to built-in CRM functionalities, allowing businesses to transition to online sales in hours, not months.
- Streamlined operations via centralized management of products, orders, customers, pricing, and promotions.
- Enhanced digital revenue driven by insights from pre-built performance dashboards to better understand customer behavior and sales strategies.
Launch and Availability
The new ecommerce storefronts are currently accessible in the U.S. through the Starter Suite, Pro Suite, and Salesforce Foundations, starting at just $25 per user per month.
