ECNETNews reports that Prime Day 2024 has set new sales records, marking Amazon’s most successful Prime Day event to date. Over a two-day period, Prime members globally seized the opportunity to enjoy deals across more than 35 categories, resulting in billions of dollars in savings. The event also saw a surge in Prime membership, with millions of new sign-ups leading up to the big day.
The success of this year’s Prime Day was highlighted by Doug Herrington, CEO of Worldwide Amazon Stores, who attributed it to the global engagement of Prime members, employees, delivery partners, and sellers. He noted that Prime Day exemplifies the savings, variety, and convenience accessible through Prime membership.
This year’s event showcased Amazon’s dedication to promoting small and medium-sized businesses, with independent sellers achieving remarkable success by selling over 200 million items. Popular brands recorded substantial sales, and U.S. customers accessed more deals on small business products than ever before.
Amazon’s AI-driven shopping assistant significantly aided millions of customers in navigating an extensive product selection effortlessly. Furthermore, innovative features such as an in-app shopping experience allowed customers to discover new products through engaging content.
Prime members could take advantage of considerable discounts on Amazon devices and subscriptions to various services, including music, reading, and grocery delivery. Many opted for consolidated deliveries, which translated to an estimated reduction of 10 million trips and a positive environmental impact by lowering carbon emissions.
Beyond the Prime Day event, Prime membership offers numerous perks such as free shipping on over 300 million items, access to Prime Video, ad-free music, discounted prescriptions, and grocery delivery. Members also benefit from unlimited photo storage, gaming incentives, and exclusive financing options.
In the U.S., Prime members enjoy rapid, free delivery on millions of items, exclusive deals, and events like Prime Day. They also have access to a diverse range of entertainment options on Prime Video, including exclusive series and live sports.
