Procreate, a leading illustration and animation app for iPads, has made headlines after firmly declaring its commitment to remaining AI-free.
In a recent video announcement, CEO James Cuda stated that the app will not incorporate any generative AI technologies into its offerings, emphasizing a dedication to supporting human creativity.
“We strongly oppose generative AI. The current trajectory of this technology in the industry is detrimental to artists,” Cuda stated. He further explained, “While the future is uncertain, we are confident that by prioritizing human creativity, we are making the right choice.”
Procreate’s official website reinforces this position, clarifying that it will not adopt generative AI, does not have access to user creations, and actively avoids tracking user activities. This distinguishes Procreate from other creative tools that utilize artists’ works to train generative AI models. Although Cuda’s candid remarks highlight a clear stance against generative AI in creative spaces, Procreate acknowledges the potential benefits of machine learning technology in other domains, stating, “We appreciate the merits of machine learning, but generative AI is not the right direction for us.”
Procreate’s rejection of AI resonates strongly within artist communities, many of whom feel that generative AI undermines the value of authentic human artistry. Competitors like Adobe and Canva have adopted generative AI capabilities for multimedia projects, raising concerns that such advancements could threaten creative jobs and utilize human-generated art without proper credit or consent. The rollout of these generative AI features has intensified fears among artists, who worry that their professional opportunities are at risk.
Recent marketing efforts by major tech companies have further fueled skepticism in the creative sector. An Apple advertisement depicting a sleek iPad Pro equipped with AI-driven creative tools has raised eyebrows, confirming suspicions of a tech industry indifferent to the concerns of its artistic users. Commentary from industry professionals reflects a growing discontent with the prioritization of profit over genuine customer respect.
Over the past year, the landscape surrounding generative AI has shifted dramatically. Once thought to be a goldmine for investment, enthusiasm has diminished, with consumers displaying lukewarm responses to generative AI applications for creative tasks.
In the current climate, Procreate’s refusal to embrace generative AI could bolster customer loyalty. Cuda’s post has garnered widespread support, with many users expressing appreciation for the company’s stance. Comments highlight a renewed enjoyment in using the software, emphasizing a desire for the brand to remain dedicated to its artistic roots.
As creators throughout the industry grapple with the implications of AI technologies, Procreate’s resolute stance positions it as an ally for artists committed to preserving the integrity of human-made art.
Topics
Apps & Software
Artificial Intelligence
