The Detroit Pistons and Comerica Bank have collaboratively launched the SHOP313 Pop-Up Shops, a program focused on promoting and supporting 28 small businesses from Michigan during the 2024-25 NBA season. Commencing on January 31, participating businesses will gain significant brand exposure through promotions at Little Caesars Arena, alongside digital marketing initiatives across Pistons’ platforms.
This initiative enhances both organizations’ dedication to strengthening the small business ecosystem in Metro Detroit. It marks the second consecutive year of partnership aimed at providing business owners with essential resources and visibility.
“The Detroit Pistons SHOP313 Small Business Platform acknowledges the crucial role of small businesses within our community,” said an official from the Pistons. “Our collaboration with Comerica Bank opens up unique avenues to assist small businesses in their growth and to positively influence local neighborhoods.”
At each game, seven small businesses will be showcased. Six will interact with fans at the SHOP313 Pop-Up Shops area in the UWM District Market concourse, while one will enjoy suite access for enhanced networking opportunities.
Participating businesses will also receive:
- Digital signage within Little Caesars Arena
- Boosted brand awareness through social media marketing
The SHOP313 Pop-Up Shops will be featured on the following dates:
- Friday, Jan. 31 vs. Dallas Mavericks
- Wednesday, Feb. 26 vs. Boston Celtics
- Tuesday, March 11 vs. Washington Wizards
- Friday, April 11 vs. Milwaukee Bucks
Initial small businesses to be highlighted include:
- Dynamic Roofing (Carleton) – Experts in asphalt roofing with over 20 years of experience.
- Happy Deals LLC (Detroit) – Family-run store offering a variety of home goods at discounted prices.
- Rev’d Up Fun (Woodhaven) – Entertainment venue featuring games, attractions, and dining experiences.
- SkinbarVII (Detroit) – A premium facial spa focusing on top-tier skincare treatments.
- Suburban Truck Driving School (Romulus) – Training facility for aspiring truck drivers.
- The Alexis Company (Detroit) – Specializes in personalized sportswear and promotional screen printing.
- NYX Cleaning Services, LLC (Ann Arbor) – Eco-friendly commercial cleaning services provider.
“Our growth in small business banking is dedicated to providing valuable resources for success,” highlighted a representative from Comerica Bank. “Partnering with the Pistons and the SHOP313 Small Business Platform opens new pathways to enhance visibility and growth for local businesses.”
