ECNETNews reports that a prominent influencer marketing platform has officially expanded its services to Thailand, offering opportunities for individuals to become content creators.
Individuals with over 200 followers can now join campaigns, collaborate with brands, and monetize their content, as part of this emerging trend.
The founder of the platform highlights the connection between brands and a vast network of influencers, paving the way for authentic and effective marketing strategies.
Originally established in Singapore, the influencer marketing platform has rapidly grown to serve eight markets, including Thailand, where it has recently soft-launched.
Since its inception in early 2018, the platform has cultivated a robust network of over 1 million influencers, collaborating with more than 5,000 brands on over 12,000 successful campaigns across multiple countries.
Following its soft launch in Thailand last year, the platform has quickly amassed a community of over 3,000 influencers, with a goal to surpass 100,000 influencers within the next year.
Experts indicate that Thailand’s market holds immense promise for influencer marketing, driven by an increasing number of consumers turning to social media for product insights.
The platform caters to a diverse range of participants, from active social media users to established influencers, all working together to produce compelling content that engages local audiences.
Traditional niches such as beauty, fashion, food, and travel continue to enjoy popularity in Thailand, but emerging categories are gaining traction.
The top-spending content type in Thailand currently is food and beverages, accounting for approximately 39% of total influencer campaign budgets, followed by beauty and fashion at 17.4%.
Unexpectedly, gadgets and automotive content have surged to third place, capturing 10.6% of the overall budget.
The platform’s innovative features facilitate smooth connections between brands and influencers, offering scalable campaigns across various influencer tiers from nano to celebrity status, creating a rich tapestry of community engagement.
The Asia-Pacific region has experienced a significant average increase of 37% in marketing budgets from 2023 to 2024, with nearly 90% of the population spending over two hours daily on social media platforms.
Industry experts emphasize that the evolving media landscape demands authenticity and genuine connections, which are essential for brands looking to resonate with consumers.
Technological advancements, including generative AI and enhanced content tools, have transformed consumers into influencers, creating a dynamic environment where anyone can influence brand narratives.
To forge meaningful connections with audiences, brands must embrace authenticity and leverage technology to build trust and loyalty in this fast-evolving market.
A representative from a leading travel technology firm noted that their partnership with the influencer marketing platform has significantly enhanced their marketing strategy.
The user-friendly platform and extensive influencer network have proven effective in reaching targeted audiences, especially as modern travelers increasingly seek genuine reviews.
