ECNETNews reports that Amazon has revealed that its 2024 Prime Big Deal Days event was the most successful October shopping event in the company’s history.
The Prime Big Deal Days not only provided immense opportunities for consumers but also benefited small businesses on the platform, allowing them to acquire essential technology and supplies at rewarding prices.
This year, participation from Prime members was unprecedented, as shoppers capitalized on early holiday deals. The event heralded the start of the holiday shopping season, achieving record sales and item transactions compared to previous October events. Globally, Prime members saved over $1 billion on a vast selection of deals, including seasonal products and gifts.
During the event, Prime members discovered substantial discounts across a variety of product categories such as electronics, home goods, toys, beauty products, and apparel. Well-known brands, alongside independent sellers, reported exceptional sales compared to the previous year. Featured deals included popular items like the L’ANGE HAIR Le Volume 2-in-1 Titanium Blow Dryer Brush and Liquid I.V.’s Hydration Multiplier.
Amazon’s innovative shopping tools enhanced the shopping experience, with millions of customers utilizing an AI-powered conversational assistant to receive personalized product recommendations. Additionally, users engaged with tailored mobile experiences and visual shopping tools that guided them to explore products aligned with their interests.
Continued Deals and Events for the Holiday Season
Following the conclusion of Prime Big Deal Days, holiday savings are set to continue throughout the season. Customers can browse trending products, top brands, and exclusive holiday deals through Amazon’s Holiday Shop featuring curated gift lists, including popular categories like “Most-Loved Gifts” and “Stocking Stuffers.”
Key upcoming events include:
- Holiday Beauty Haul (October 21 – November 3): Featuring thousands of deals on beauty products from leading brands.
- Until October 31: Enjoy 10% off select toys with a minimum $25 purchase.
- More events are scheduled as the holiday shopping period approaches, leading up to Black Friday and Cyber Monday.
Record Sign-Ups and Unprecedented Delivery Speeds
In anticipation of Prime Big Deal Days, Amazon witnessed a historic surge in Prime sign-ups worldwide, outpacing last year’s figures. Prime members enjoy the advantage of swift, free delivery and exclusive offers. With over 300 million items available with no charge for Prime shipping in the U.S., Amazon is positioned to achieve its fastest delivery times ever in 2024, providing Same-Day or One-Day Delivery on millions of popular products.
