Affordable technology has significantly reduced barriers to digital workplace transformation, making it accessible for businesses of all sizes. However, a majority of organizations, particularly small businesses, are still struggling to keep pace with the changing landscape.
A recent survey highlights gaps in organizational maturity between international companies and those in the United States, revealing that US businesses are slightly behind on average—61% maturity domestically compared to 62.3% internationally. This disparity widens for small and medium-sized enterprises (SMEs), which rank at just 58% maturity.
The survey identifies several reasons for this lag, noting that many US SMEs are particularly vulnerable due to inadequate security measures and a general lack of awareness regarding these vulnerabilities. While larger corporations have made strides in adopting enhanced security protocols, SMEs often lack the financial resources and time to implement essential measures, leaving them more exposed to risks.
To address these challenges, the survey emphasizes two crucial strategies for SMEs: adopting integrated and scalable digital solutions and prioritizing security measures for all employees. Importantly, these improvements can be achieved without overwhelming limited resources.
Centralize Information
The survey underscores areas where small businesses excel compared to their larger counterparts, particularly in handling service and support tickets. Many SMEs have adopted structured and automated request management systems, which are often lacking in larger organizations that may rely on informal channels. Moreover, over half (53%) of small businesses conduct routine team meetings, effectively ensuring consistent internal communications.
However, SMEs often struggle with implementing technology-driven workplace trends. Many do not utilize dedicated, organization-wide communication channels or self-service capabilities for employee collaboration. The financial constraints faced by smaller organizations make it essential to centralize information and make it accessible to support asynchronous work.
Fortunately, affordable and advanced CRM tools are becoming increasingly available, with pricing structures that cater to the needs of SMEs. The “land and expand” model is particularly beneficial, allowing businesses to scale software solutions as they grow without facing hidden costs or long-term commitments. SMEs should seek out vendors that offer flexible pricing to ease the transition to new ways of working.
Emphasize Security
In recent years, security tools have improved significantly and become more affordable, yet many businesses have yet to integrate these safeguards into their operations. Shockingly, only half of US businesses utilize multi-factor authentication (MFA) or other advanced methods, relying on outdated single-password systems.
Both remote and in-office work environments face security risks; less than 25% of remote workers reported adhering to secure access policies, while only 30% of organizations have implemented physical security measures. Alarmingly, less than one-quarter of employees have received any training on cyber threats.
SMEs can reverse this trend by prioritizing employee education on security practices. Training should include identification of phishing attempts, fraudulent phone calls, and potential access threats, coupled with immediate actions employees can take to mitigate risks. Given that only 15% of employees reported security threats through proper channels, raising awareness is crucial.
Implementing organization-wide communication channels can further enhance security efforts by providing a way to verify sources and communicate directly with HR. Establishing regular updates during team meetings, even if minimal, can foster a culture of security awareness and encourage employees to voice concerns.
Continued Change
The survey reveals a concerning trend: small businesses often delay implementing new technologies, falling further behind larger companies. This doesn’t imply that a complete overhaul of processes is necessary; rather, focusing on specific areas where technology can improve communication or security is vital for laying the groundwork for digital transformation.
Most importantly, small businesses must recognize the significance of these steps. The earlier SMEs embark on their digital maturation journey, the more competitive they will be in the evolving marketplace.
