New products, innovative technologies and high-level discussions position attendees for success in 2025
Online, October 10, 2024 (Ecnetnews.com)
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The 2024 NAB Show New York concluded, solidifying its place as the must-attend East Coast event for not only broadcast, media and entertainment professionals but for anyone creating content across various industries. With more than 12,000 attendees, some 250 Exhibitors, 50 of which are first-timers, and 20 new product launches, the Show offered a comprehensive look at the latest trends and innovations shaping the industry. Held at the Jacob K. Javits Convention Center, the Show’s Q4 timing provided a pivotal opportunity for professionals to explore end-of-year purchases and prepare strategic decisions for 2025.
NAB Show New York continues to attract growing enterprise audiences, including government agencies, higher education, finance and more. Attendees from Bank of America, Best Buy, Capital One, Dell, Ford Motor Company, IBM, JP Morgan Chase, LIV Golf, MLB, NASCAR, NBA, NFL, NHL, NYU, Pepsico, Pfizer, QVC, Samsung Ads, United Nations, U.S. Air Force, U.S. House of Representatives, U.S. Military Academy and other notable brands attended, reinforcing the event’s expanding reach. Attending brands from the core audience include ABC, CBS, NBC, FOX, HBO, Audacy, Urban One and Univision. This diverse mix of attendees makes NAB Show New York a critical event for anyone involved in content creation, distribution and monetization.
NAB Show New York’s unique positioning in the media capital of the world attracted a high-quality audience of decision-makers, with 79% of attendees actively involved in buying decisions, which is up roughly 6% from last year, and 34% serving as final decision-makers. Notably, three-quarters of attendees do not attend NAB Show in Las Vegas, offering Exhibitors the chance to connect with a fresh regional audience. Additionally, preliminary data shows roughly 64% of attendees were first-timers, reinforcing the event’s ability to reach new professionals and drive meaningful business connections.
“NAB Show New York is where professionals across all industries come to connect, explore new technologies and make key business decisions,” said Karen Chupka, executive vice president and managing director of NAB Global Connections and Events. “With Q4 being such a critical buying season, this event allows attendees to finalize their budgets and set the stage for 2025. Our Exhibitors provided the tools and solutions that will shape content creation, distribution and monetization in the coming year.”
Key Trends & Highlights
With more than 75 educational sessions, NAB Show New York explored the latest industry trends, along with product launches and Exhibitor showcases across pivotal areas including artificial intelligence, the creator economy, live and virtual production, sports media and streaming. Here are highlights of the key trends and topics:
Artificial Intelligence & Machine Learning – AI is transforming media workflows, from enhancing audience engagement to automating content creation and delivery. The role of AI in sports broadcasting, disinformation management and campaign planning was front and center.
Creator Economy – With the creator economy driving new forms of content monetization and social engagement, NAB Show New York focused on how independent creators can leverage digital tools and platforms for success.
Live & Virtual Production – From cinema tools being used in live events to virtual production environments, this trend focused on how technology is revolutionizing production workflows and storytelling techniques.
Radio, Podcasting & Audio – As the audio industry continues to grow, discussions focused on how radio and podcasting are evolving with new technology, data-driven audience engagement and innovative sound design.
Sports Media – With evolving sports media rights and production techniques, the sports industry is adapting to new platforms, immersive experiences and fan engagement strategies.
Streaming – As streaming platforms continue to expand, discussions at NAB Show New York highlighted the need for cross-platform measurement, innovative monetization strategies and AI-driven content delivery optimization.
Looking Ahead to 2025
As NAB Show New York wraps up, the industry looks forward to 2025, with Generative AI, the creator economy and live production as well as radio, television and sports broadcasting trends and topics expected to continue shaping the media landscape. The National Association of Broadcasters is already planning the 2025 NAB Show in Las Vegas, April 5-9 (Exhibits 6-9) and the 2025 NAB Show New York October 22-23. Stay up-to-date on the latest show news by adding your name to the media list.
About NAB Show New York
NAB Show New York is the premier East Coast event and marketplace for the broadcast, media, and entertainment industry, held in the media capital of the world, October 9-10 at the Javits Center. Produced by the National Association of Broadcasters and co-located with the AES Show 2024 NY, this intimate gathering connects roughly 12,000 content creators, tech innovators, and business strategists with the latest tools, trends, and technology. This event features cutting-edge solutions for content creation, distribution, and monetization, alongside purposeful networking opportunities and insights from industry leaders, fostering an environment where ideas are born, and partnerships thrive. For more information, visit NABShowNY.com.
About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory, and public affairs. Through advocacy, education, and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses, and seize new opportunities in the digital age. Learn more at www.nab.org.
Contact:
Elizabeth Donatelli
edonatelli@nab.org
202-429-5407
SOURCE: National Association of Broadcasters
Source: National Association of Broadcasters
