ECNETNews reports that Snapchat has unveiled a comprehensive Monetization Program designed to enhance revenue opportunities for creators. This new initiative allows creators to monetize their Stories and, for the first time, longer Spotlight videos. The update emphasizes Snapchat’s commitment to supporting creators, with Spotlight viewership experiencing a notable 25% increase year-over-year.
Beginning February 1, 2025, qualified creators will be able to earn revenue from Spotlight videos that exceed one minute in length. This strategic move aligns the monetization approach of Spotlight with Stories, thereby broadening the revenue potential for creators engaging with Snapchat’s vast global audience.
Monetization Eligibility Criteria
To partake in Snapchat’s new Monetization Program, creators must adhere to specific eligibility guidelines:
- Followers: A minimum of 50,000 followers is required.
- Posting Frequency: Creators must publish at least 25 posts each month to Saved Stories or Spotlight.
- Recent Engagement: At least 10 posts in the last 28 days must be made to Spotlight or Public Stories.
- Viewership Metrics: Creators must meet one of the following criteria within the last 28 days:
- 10 million Snap views.
- 1 million Spotlight views.
- 12,000 hours of view time.
Comprehensive details regarding the program, including eligible countries, can be found on Snapchat’s Creator Hub.
Spotlight Expansion and Creator Support
In the past year, Snapchat has experienced a threefold rise in the number of creators sharing public content, highlighting the platform’s commitment to cultivating a dynamic creator ecosystem.
Snapchat has expressed its dedication to enhancing rewards for creators, emphasizing initiatives like the Monetization Program and other supportive tools to help creators succeed while remaining authentic.
Fostering Authentic Creativity
The introduction of Snapchat’s unified Monetization Program signifies a significant shift in its creator support strategy. By broadening revenue opportunities and refining eligibility standards, the platform seeks to encourage the production of genuine and compelling content, ensuring success for both creators and Snapchat’s expanding user base.
