Users publishing posts with links on Elon Musk’s social media platform often experience low engagement, with minimal views, retweets, and likes. Musk has acknowledged that the platform’s algorithm deprioritizes posts containing external links.
While many users have voiced their concerns, Musk’s goal is to keep users engaged for longer periods. Notably, a competitor has begun to seize this opportunity.
Meta’s Threads Boosts Link Sharing
In a recent update, Meta announced that Threads will now enable users to add up to five links in their bios. This starkly contrasts with Musk’s platform, which permits only a single link in the profile section.
This new feature allows users to showcase multiple personal sites and projects directly within their Threads profiles, potentially eliminating the need for external link-sharing services.
Link Traffic Insights
Meta is also introducing link analytics for Threads users, providing insights into traffic generated by links shared on the platform. This data will be available for links in both user bios and posts.
Enhanced Link Visibility in Recommendations
Recently, Threads has shifted its focus on promoting posts containing links through its recommendation algorithm. Creators are now more likely to see their linked content receive increased visibility, addressing previous claims of low prioritization.
Meta’s commitment to supporting content creators across its platforms suggests that prioritizing link sharing could bolster user engagement and attract creators from competitors like Musk’s platform and others.
