Madhya Pradesh to Prohibit Alcohol, Meat Sales, and Consumption in Temple Towns Along the Narmada River

File picture of Kanwariyas along the Narmada river in Madhya Pradesh

Madhya Pradesh Chief Minister Mohan Yadav announced a significant decision on September 14, 2024, directing the closure of liquor and meat shops while prohibiting their consumption in all religious towns along the Narmada river.

This decision emerged from a recent Cabinet Committee meeting focused on maintaining the cleanliness and flow of the sacred river. Mr. Yadav led the meeting, emphasizing the importance of preserving the sanctity of the Narmada, which originates from Amarkantak and is revered by Hindus.

“I am confident that all government departments will collaborate effectively to uphold the dignity of Maa Narmada. Our aim is to implement a ban on meat and alcohol in religious towns, with a review of actions planned for November,” Mr. Yadav stated.

The Chief Minister highlighted ongoing efforts to preserve the river’s sanctity, noting, “This is not a one-day initiative; it is a continuous effort.”

Mr. Yadav further directed the Amarkantak Development Authority to prioritize environmental protection in future development plans. He insisted that new settlements be established away from the river’s origin and that effective sewage management is implemented to prevent contamination of the Narmada.

Additionally, he mandated the use of satellite imagery and drones for monitoring river-related activities to safeguard the environment. He also imposed a ban on mechanized mining in the river, advocating advanced technologies for solid waste management along its banks.

The promotion of natural farming practices in areas within five kilometers of the river was also encouraged. The Cabinet Committee reported that 21 districts, 68 tehsils, 1,138 villages, 1,126 ghats, 430 ancient temples dedicated to Lord Shiva, and two shaktipeeths are situated along the Narmada, which stretches 1,312 kilometers in total, with 1,079 kilometers located in Madhya Pradesh.

Highlighting the unique cultural significance of the Narmada, Mr. Yadav stated that it is the only river globally where devotees perform “Parikrama” (circumambulation). He urged officials to enhance the Narmada Parikrama as a major pilgrim attraction and develop related infrastructure.

“Local panchayats and committees should spearhead activities along the Parikrama route. There should be initiatives supporting self-help groups and local youth in establishing homestays and food arrangements for pilgrims,” he added.

In response, the Madhya Pradesh Congress party welcomed the initiative but criticized Mr. Yadav for allegedly overlooking Ujjain. “While this move is commendable, the Chief Minister hails from Mahakal (Ujjain) and should prioritize banning liquor there first,” stated the State Congress president.

Moreover, he accused Mr. Yadav of misleading the public, referencing his predecessor’s unfulfilled promises regarding Narmada’s development.