In an inspiring conversation this week, Kat DeLorean shared her ambitions to revive the DeLorean family legacy, famously linked to the iconic sports car known from ‘Back to the Future.’ The daughter of John DeLorean, who was not only a successful businessman but also a dedicated parent, Kat discussed her journey of balancing family values with aspirations of reestablishing the family car company.
After her mother, model Christine Ferrare, chose to step back from the limelight to provide Kat with a more private upbringing, Kat felt empowered to reclaim her family name. With aspirations to launch a modern remake of the DeLorean car, she faces a significant challenge: the trademark on her family’s name is owned by someone else.
Here is a summary of key insights from the discussion:
Growing Up DeLorean
Kat reflected on her upbringing alongside her father, illustrating his patience and dedication in teaching her valuable life lessons.
Actionable Insights
- Balance Work and Family: Maintaining a healthy work-life balance is essential; personal relationships matter just as much as career successes.
- Learn from Mentors: Seek the advice of mentors who can offer valuable insights for personal and professional growth.
The DeLorean: A Testament to Innovation
She discussed the revolutionary design and materials of the DeLorean car, emphasizing her father’s visionary approach that was ahead of its time.
Actionable Insights
- Innovate Boldly: Embrace risk and challenge conventional thinking; true innovation often involves stepping outside the norm.
- Focus on Quality: Distinguish your products or services by prioritizing exceptional quality and craftsmanship.
Legal Challenges: Reclaiming a Legacy
Kat passionately addressed the legal obstacles in reclaiming the DeLorean name, expressing her commitment to honoring her father’s legacy against all odds.
Actionable Insights
- Protect Your Brand: Safeguard your intellectual property with trademarks, patents, and reliable legal advice.
- Stand Up for Your Rights: Be prepared to defend your brand against unfair claims or disputes.
Plans for Renewing the DeLorean Brand
Kat is determined to unveil a new DeLorean vehicle on her father’s 100th birthday in January 2025. Her mission extends beyond automotive innovation; she aims to create educational programs that inspire the next generation.
Actionable Insights
- Pursue Your Passion: Chase your dreams with persistence and courage, regardless of the challenges ahead.
- Invest in Education: Contemplate how your business can positively influence education and community development.
Empowerment and Community Influence
During the discussion, Kat emphasized the significance of uplifting individuals and communities, advocating for the transformative power of education to foster growth and resilience.
Actionable Insights
- Empower Others: Utilize your resources to support and uplift those around you.
- Create Impact: Aim for a positive outcome through your business, whether via educational initiatives or community-focused efforts.
For a deeper understanding of Kat’s journey and insights, listen to the full interview.
