Title: Local Nonprofit Provides Urgent Cash Assistance Amidst Devastating Wildfires in Los Angeles
PASADENA, Calif. — In the wake of catastrophic wildfires that have ravaged Los Angeles, claiming the lives of at least 29 individuals and displacing thousands, a local nonprofit is stepping up to offer immediate financial relief. The Change Reaction is providing cash payments of up to $5,000 to assist those affected by this disaster.
Founded by philanthropists with a mission to support the community, The Change Reaction has already disbursed substantial funds to over 3,000 residents in Los Angeles, helping them navigate the financial challenges of living in one of the country’s priciest cities.
“The assistance feels essential, akin to oxygen,” said Greg Perlman, the organization’s founder, who seeded the Wildfire Direct Giving Fund with $10 million, with nearly half already allocated to those in need.
Among those receiving aid is Katherine Anderson, an 80-year-old who lost her home of over three decades in the recent Eaton Fire. Currently staying in a motel with her family, Anderson expressed her relief at receiving financial support without any application process or restrictions on its use.
Experts highlight the critical role of direct cash assistance in times of disaster. With federal aid and insurance often delayed, immediate cash relief can prevent individuals from falling into debt and empower them to make choices about their recovery.
The Change Reaction, which has been providing aid since 2019, has established a network of community partners that allows for rapid fund distribution. As wildfires have affected tens of thousands of people across LA, this structure has enabled them to respond quickly to emerging needs.
The organization reached out to local clergy for referrals to assist families deeply impacted by the fires, providing checks ranging from $1,000 for evacuated individuals to up to $5,000 for those who lost their homes. Additionally, donations have supported the distribution of $500 gift cards to help families meet immediate needs.
Community leaders have emphasized the necessity of this assistance, particularly for families who have been forced from their homes and are struggling to afford basic necessities.
With aspirations to gather $50 million for ongoing efforts, The Change Reaction is committed to providing rapid relief to those affected. Their focus now includes assisting with new housing costs and supporting vulnerable populations such as the elderly and those in the foster care system.
Following the impactful relief distribution in Altadena last week, recipients expressed gratitude, underscoring the significance of timely financial support as they begin to piece their lives back together in the aftermath of devastating losses.
