Businesses are attempting to manipulate Google Maps through fake reviews, prompting action from the tech giant.
Google has initiated restrictions on the profiles of businesses found to host fraudulent reviews. On its support page, it detailed the potential consequences for such businesses. Possible punishments include:
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Temporary suspension of the ability to receive new reviews
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Unpublishing of existing reviews for a designated period
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Displaying a warning on business profiles indicating past instances of fake reviews
This policy, which began rolling out initially in the UK earlier this year, is now reportedly a global initiative. However, reports of warnings appearing in the United States remain unconfirmed.
The exploitation of the review system on Google Maps is not surprising, given the app’s widespread use in helping users find local businesses. However, the prevalence of fake reviews could undermine trust in the platform, making it essential for Google to adopt stronger measures against such practices.
