ECNETNews, August 22, 2024: Renowned heavyweight champion and cannabis entrepreneur Mike Tyson has unveiled his latest product line: cannabis gummies shaped like boxing gloves, launched by his company, Tyson 2.0. This new offering follows the successful introduction of his iconic ear-shaped gummies in 2022, inspired by his famous 1997 match against Evander Holyfield.
The newly branded “Knockout Gummies” officially debuted in Colorado, addressing earlier state regulations that initially prohibited gummy shapes resembling people or animals. Tyson expressed his enthusiasm, stating, “These Knockout Gummies represent another step in our mission to make plant-based wellness accessible to all.”
Adam Wilks, CEO of Tyson 2.0’s parent company, highlighted the significance of the boxing glove design, linking it to Tyson’s storied career and lasting impact on the sport. The new product also aligns with Tyson’s upcoming fight against social media personality Jake Paul, set for November.
Since its inception in 2021, Tyson 2.0 has rapidly established itself as a prominent global brand, expanding into 16 countries with a diverse portfolio that includes cannabis seeds, apparel, and accessories. In Colorado, the boxing glove gummies are available at select dispensaries, and a special “Knockout Giveaway Contest” will run until September 30, where participants can win exclusive Tyson memorabilia.
“We’re excited to collaborate with Tyson 2.0 to introduce Mike’s Knockout Gummies to Colorado,” said a representative from Seven Point Distributors. “With their innovative design and premium full spectrum rosin, these products are set to make a significant impact in the market!”
