ECNETNews proudly reports that Bitget has secured a groundbreaking sponsorship agreement with professional driver Flávio Sampaio for the upcoming 2025 Porsche Cup Brasil, marking a significant milestone in the crypto exchange arena.
In an announcement, Bitget has made history by becoming the first cryptocurrency exchange to sponsor the highly anticipated Porsche Cup Brasil 2025, recognized as Latin America’s premier Grand Touring competition, set to commence its opening race in April 2025.
As part of this exciting partnership, Sampaio’s Porsche 911 GT3 Cup will showcase the crypto exchange’s distinctive black and cyan blue branding. The car’s powerful 510CV engine symbolizes Bitget’s dedication to efficiency and high-performance trading.
Flávio Sampaio expressed his enthusiasm regarding Bitget’s involvement in this racing season, anticipating that the collaboration will draw more motorsport enthusiasts into the cryptocurrency community.
“Sports fans often share similar characteristics with crypto investors. I believe this partnership can create a compelling link between these two dynamic realms,” Sampaio stated.
In the last 24 hours, the price of BGB (BGB) has experienced a notable increase of over 2%, reaching $5.09, while the token has surged by 8.14% in the past week. Additionally, daily trading volumes have risen by 34.4% to nearly $148 million, reflecting heightened market activity.
Bitget’s CEO, Gracy Chen, emphasized the potential of this partnership to bolster crypto adoption in Brazil, a nation known for its vibrant motorsport culture. She noted that the event draws a substantial audience of sports fans, who often value technological advancements and strategic risk-taking.
“Partnering with a professional racer in a series renowned for its precision and competitive spirit enables us to connect with an audience that appreciates innovation,” Chen remarked.
Brazil is identified as a burgeoning market for cryptocurrency, having witnessed a significant uptick in adoption in recent years. Data from Chainalysis reveals that in 2024, Brazil surged to become the second-largest country in Latin America for cryptocurrency transaction value, following Argentina.
Moreover, Brazil has recently introduced legislation allowing employees to request up to 50% of their salaries in cryptocurrency. This landmark initiative also requires employers to provide educational resources on virtual assets, ensuring that employees are well-informed about the associated risks and price volatility.
