Zanzibar – Airtel Tanzania has officially announced its partnership with Sauti za Busara 2025, a leading music festival in Africa, taking place in Stone Town, Zanzibar, from February 14 to 16. This collaboration seeks to celebrate the continent’s rich cultural heritage and diverse musical talent while enhancing the overall experience for festival-goers through innovative digital solutions.
During the festival’s closing ceremony on February 16, Airtel Tanzania’s Marketing Director outlined the integration of Airtel Money, streamlining ticket purchases, merchandise transactions, and on-site payments, contributing to a seamless experience for attendees.
"At Airtel, we recognize music’s power to unite and narrate compelling stories. Sauti za Busara amplifies African voices and champions cultural diversity, resonating with our mission to connect and empower communities. By modernizing the festival with digital payment solutions, we not only support this vibrant event but also create economic opportunities for local artists, vendors, and tourism stakeholders," she stated.
The partnership with cultural events like Sauti za Busara allows brands to genuinely connect with audiences while celebrating creativity and storytelling.
“This collaboration is an investment in progress, positioning us on the global stage and reflecting our commitment to innovation and digital empowerment. By integrating Airtel Money, we demonstrate how our technology enhances everyday experiences, benefiting the creative economy and our customers,” she added.
Airtel Money’s Mobile Payment Expert emphasized that the partnership aims to create a lasting impact beyond the festival itself, reinforcing Airtel’s dedication to the growth of African creatives and entrepreneurs.
Sauti za Busara is renowned for uniting musicians from across Africa, celebrating the continent’s musical diversity, and fostering cross-cultural collaboration. Airtel Tanzania’s partnership further strengthens its commitment to supporting the creative industry and promoting digital financial inclusion.
