ECNETNews reports that at unBoxed 2024, Amazon Ads unveiled two innovative AI-powered tools: AI Creative Studio and Audio Generator.
These cutting-edge generative AI tools aim to break creative constraints and enhance advertising opportunities across multiple media formats, including images, video, and audio. The tools are designed to assist brands of all sizes in creating captivating content while streamlining the ad creation process and broadening their reach.
The introduction of the Audio Generator marks a significant addition to Amazon Ads’ AI-driven creative arsenal—previously consisting of the Image Generator and Video Generator. This suite of tools enables brands to engage customers throughout their shopping journey, providing flexible, self-service solutions for crafting and launching new campaign creatives.
Amazon Ads reports that brands utilizing the Image Generator from October 2023 to June 2024 saw nearly a 5% increase in sales per advertiser.
The AI Creative Studio offers a comprehensive platform for advertisers to design, create, and refresh ad content across various formats, effectively streamlining the advertising process. This tool empowers advertisers to convert product images into videos or adapt TV commercials into online formats, facilitating innovative campaigns that address customers at various stages of the marketing funnel.
AI Creative Studio: Streamlining Ad Creation
AI Creative Studio integrates Amazon Ads’ AI-driven image, video, and forthcoming audio generation tools into a singular user-friendly experience. Advertisers can explore, generate, refine, and publish high-quality ad creatives derived from product shots, product pages, or existing advertisements. The platform also features the AI Gallery, a content hub showcasing recreatable ad formats and designs for inspiration.
With AI Creative Studio, advertisers can:
- Upload assets and generate diverse concepts, customizing styles, lighting, camera angles, colors, and tones.
- Convert product photos into a series of engaging short videos or live images optimized for platforms like Prime Video, Twitch, and Amazon.com.
- Store ads in their creative asset library for seamless campaign activation.
Audio Generator: Revolutionizing Audio Advertising
The Audio Generator simplifies the creation of interactive audio ads, allowing advertisers to produce engaging ads within minutes. By entering their Amazon-listed product, the tool automatically generates a voiceover script. Advertisers can choose the voice, tone, and background music to create a 30-second interactive audio advertisement that complements display, video, and sponsored ad campaigns.
Additionally, advertisers can modify the script and tone, test variations, and optimize ad performance. Each audio ad includes interactive features, such as “Alexa, add to cart,” with further enhancements expected in the future.
Currently, both AI Creative Studio and Audio Generator are available in beta for U.S. advertisers, with Audio Generator accessible through Amazon DSP and AI Creative Studio through the Amazon Ads platform.
