ECNETNews reports that Apple has expanded its Apple Business Connect tools, now empowering businesses of all sizes, including those without a physical location, to effectively manage their brand presence across Apple’s extensive ecosystem. With access to over 1 billion Apple users, companies can customize their appearances in essential apps like Apple Maps, Wallet, and Mail, enabling them to foster trust and connect more deeply with customers globally.
“We’re thrilled to provide all businesses — even those without a physical presence — the opportunity to craft a brand that is visible across the Apple ecosystem,” stated a spokesperson from Apple. “Our goal with Business Connect is to enable businesses to deliver the best, most accurate information to Apple users. Today’s enhancements are designed to help even more businesses connect with customers, build trust, and grow.”
Empowering Business Growth
Since its launch last year, Apple Business Connect has allowed businesses to manage their location place cards, offering the ability to add and update photos, logos, and action links. These features enable customers to take immediate actions, such as making reservations or ordering food, while also allowing businesses to promote special offers through Showcases.
The latest updates to Apple Business Connect now allow virtual, online, and service-based businesses — including those without traditional storefronts — to establish a consistent and visually appealing brand identity across Apple’s platforms.
Exciting New Features
Apple has introduced several new features for Business Connect, including:
- Branded Mail: Businesses can now showcase their name and logo in emails sent to customers, enhancing recognition in the Apple Mail app. This feature is available for sign-up now, with logos expected in inboxes later this year.
- Tap to Pay on iPhone: Businesses can personalize their logo during transactions using Tap to Pay on iPhone, ensuring that customers see the brand’s logo at the point of sale.
- Business Caller ID: Launching next year, this feature will allow businesses to present their name, logo, and department on customers’ incoming call screens, helping to distinguish verified businesses from spam callers.
Registration Made Easy
Businesses can register for Apple Business Connect using their existing Apple Account or by creating a new one. The service is accessible via a self-service website from any mobile device or computer. Once registered, businesses can begin customizing their brand presence across Apple’s platforms at no cost. Additionally, larger businesses managing multiple locations can integrate with agency partners for enhanced listing management.
