ECNETNews reports that Spectrum Reach, the advertising sales division of Charter Communications, has entered into a significant multi-year partnership with Amazon Ads.
This agreement positions Spectrum Reach as a Local Reseller for Amazon Ads, empowering small and medium-sized businesses (SMBs) with enhanced access to diverse advertising inventory and expanded market reach.
The collaboration leverages the strengths of both Spectrum Reach and Amazon Ads, allowing local advertisers to connect with virtually every household in their target areas.
By integrating its streaming and traditional TV inventory with Amazon Ads’ robust offerings, Spectrum Reach presents local advertisers a contemporary solution to tackle media fragmentation, ensuring that advertisements reach both Spectrum subscribers and non-subscribers.
“Our partnership with Amazon Ads enables local SMB advertisers to access a streamlined solution that effectively addresses media fragmentation while reaching almost every household within their service areas,” stated a Spectrum Reach executive. “Combining Amazon Ads’ capabilities with our own first-party data enhances the ability for small to medium-sized businesses to accurately measure and optimize their advertising investments.”
Enhanced Reach and Tailored Solutions for Local Advertisers
Spectrum Reach is a prominent provider of advertising solutions, offering customized strategies for local, regional, and national advertisers. By utilizing privacy-focused first-party data, the company ensures that advertisers engage relevant audiences across various platforms.
With access to over 450 streaming and traditional networks and publishers, Spectrum Reach facilitates advertising across TV, streaming services, online video, display, search, and social media channels.
This alliance with Amazon Ads reinforces Spectrum Reach’s status as a leading advertising solution for small and medium-sized businesses, enabling them to connect with a wider audience more effectively.
For further details on Spectrum Reach’s advertising solutions, visit the official website.
