In an exciting announcement, Kendrick Lamar is set to headline the halftime show at Super Bowl LIX, taking place in New Orleans on Sunday, February 9, 2025. This highly anticipated performance promises to electrify viewers around the world.
Lamar expressed his enthusiasm, stating, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.”
The production of the halftime show will be handled by Diversified Production Services, with Roc Nation and Jesse Collins serving as executive producers. The acclaimed Hamish Hamilton will direct the show, which will showcase Lamar as the centerpiece of a musical extravaganza.
“Kendrick Lamar is truly a once-in-a-generation artist and performer,” a Roc Nation spokesperson remarked. “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally, and his impact will be felt for years to come.”
Previously, Lamar participated in the star-studded Super Bowl LVI halftime show, which featured an impressive lineup of hip-hop legends, including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent, and Anderson .Paak. This past February, Usher headlined the Super Bowl halftime show, delivering an unforgettable performance alongside notable artists.
Kendrick Lamar’s music continues to resonate within the industry, recently highlighted in “The 50 Best Albums of 2022” with his critically acclaimed album, Mr. Morale & the Big Steppers, ranking at No. 13. Additionally, his track “Not Like Us” is generating buzz as a contender for the 2024 Song of the Summer.
