Huawei, once a leading name in the global smartphone market, is making a significant comeback this year with the launch of innovative new devices. The highly anticipated launch event is set for September 10, just hours after Apple’s iPhone 16 event, highlighting a fierce competitive landscape in the smartphone arena.
The timeline is particularly interesting; Apple’s event takes place at 10 a.m. PT on September 9, while Huawei’s presentation starts at 2:30 p.m. China Standard Time on September 10, corresponding to 11:30 p.m. PT on September 9. This scheduling demonstrates Huawei’s boldness in aligning its product announcements with those of major competitors.
One of the standout products set for unveiling is a groundbreaking tri-folding smartphone. Though concepts for foldable devices have been circulating, Huawei aims to be the first major manufacturer to deliver a widely available model. While specific features remain under wraps, industry analysts predict a 10-inch display that employs the “most expensive smartphone panel” to date. The device has been described as an “epoch-making product” by Huawei’s Executive Director.
In addition to the tri-folding smartphone, rumors suggest that Huawei may also reveal an electric vehicle (EV) and new smartwatch models during the event, further diversifying its product lineup and showcasing its ambitions beyond smartphones.
If Huawei indeed introduces an electric car, it mirrors the strategic direction taken by other tech giants like Xiaomi, which made headlines earlier this year with the launch of its sleek, high-performance EV.
While speculation surrounding Apple’s own foray into foldable technology has persisted, there has yet to be a definitive product announcement. Current reports indicate that Apple is developing an iPad/MacBook hybrid, but consumers won’t see this innovation until 2027.
