At SXSW 2025, Will.i.am unveiled FYI.AI as a groundbreaking advancement in AI-powered messaging. Demonstrating the app during Qualcomm’s panel titled “AI is the New UI,” Will.i.am showcased the innovative AI personas designed to make artificial intelligence more relatable by infusing it with the “flavor and energy” of diverse communities. “This isn’t about replacing culture,” he emphasized. “It’s about enhancing it, providing AI that communicates in a way that feels natural.”
FYI.AI is a robust productivity application available on iOS and Android, tailored for creators. It offers comprehensive features including project organization, calendar management, chat summaries, calls, and messaging, serving as an all-in-one digital assistant.
A notable addition is the RAiDiO.FYI feature, which simulates a traditional radio experience with curated content and conversational AI, allowing users to interact with the system in a chat-like format.
During the panel, Will.i.am introduced an AI persona dubbed “Flowing with the vibes,” designed to represent a young Black woman. However, the portrayal drew some criticism for its scripted nature, featuring lines like, “You know I gotta keep it real with you, always bringing that authenticity,” and “Chaaa, what’s up my peeps!”
Qualcomm and Will.i.am are on a mission to redefine AI personalization, aiming for technology that adapts to cultural nuances instead of enforcing a one-size-fits-all model. Through this collaboration, Will.i.am is solidifying his role in the AI landscape, expanding his influence from past ventures to cultivating brand ambassadors for FYI.AI.
