A recent report has revealed that TikTok is emerging as a significant driver of employment across the United States, with 7.5 million businesses utilizing the platform to support over 28 million workers. The findings underscore TikTok’s role in job creation and economic growth, particularly for small and mid-sized enterprises.
4.7 Million Jobs Supported by TikTok
The analysis indicates that 4.7 million jobs in the U.S. are directly supported through TikTok usage. This encompasses:
- More than 3.1 million workers involved in jobs that include creating content or managing TikTok accounts.
- Over 1.6 million workers benefiting indirectly, including sales teams generating leads, marketing teams engaging customers, and product teams analyzing user feedback.
Businesses Thriving through TikTok
The research highlights that 74% of businesses on TikTok report that the platform has been instrumental in scaling their operations, a trend seen in both small and large enterprises. TikTok’s innovative format allows businesses to create engaging content, broadening their reach and spurring revenue growth.
The study emphasizes that TikTok is not merely a branding tool but a significant economic driver that fosters job creation and innovation across the nation, reflecting the platform’s growing influence.
Expanding on Previous Research
This report builds on earlier studies, which estimated that small and mid-sized businesses using TikTok contributed $24 billion to the U.S. GDP and supported 224,000 jobs across the supply chain. Unlike earlier analyses, the latest report evaluates businesses of all sizes, resulting in a much higher estimate of total jobs linked to TikTok.
Data for this research was collected through a survey involving 1,000 respondents from various businesses across all 50 states, the District of Columbia, and Puerto Rico. Participants were required to have a TikTok business account, and the findings also integrated proprietary business account data alongside U.S. Census Bureau estimates.
Success Stories from Small Businesses
Small business owners are attributing their growth and transformation to TikTok.
“We started with just a small food stand at a local flea market—just my husband, myself, and two employees,” shared a Las Vegas business owner. “Now, we have expanded to 60 employees and two locations, thanks to customers finding us on TikTok. This platform has allowed us to support our family and even send our children to college.”
Many businesses, like a jewelry company, report significant growth due to their presence on TikTok, leading to additional hires and expansion of operations.
Impact Beyond Official Accounts
Interestingly, TikTok’s economic influence extends beyond businesses with formal accounts. Independent creators, entrepreneurs, and personal brands are also leveraging the platform to generate income, build careers, and further their professional goals.
