Netflix’s upcoming The Chronicles of Narnia films are causing a stir in the film industry following an exclusive agreement with IMAX. This deal has left theater chains and studios expressing their discontent, and IMAX is reportedly prepared to implement significant measures if theaters decide against screening the movie.
Issue Arises Between Theater Chains and Netflix’s Narnia Film
Recent reports indicate that U.S. theater chains and film studios are upset after Netflix secured a two-week exclusivity deal with IMAX for The Chronicles of Narnia, set to premiere on Thanksgiving 2026. The unexpected nature of this agreement has prompted concerns among various studios and chains regarding potential impacts on other films scheduled for release during the 2026 holiday season.
Industry insiders reveal that traditional studios and theater chains now perceive Netflix as a “common enemy.” Notably, Disney has expressed strong discontent over the IMAX agreement, asserting that IMAX CEO Rich Gelfond proceeded with this deal independently, without consulting studio partners. An insider highlighted the frustration that Netflix received a two-week exclusivity while other studios contribute consistently throughout the year.
Concerns remain that theater chains could choose not to screen Greta Gerwig’s Narnia film on their IMAX screens when it debuts, opting instead for other films. However, IMAX has already addressed this possibility, suggesting that Gelfond has reassured both Gerwig and Netflix that a substantial strategy is in place to ensure theaters comply and feature the film.
While specifics on this strategy remain undisclosed, IMAX has stated that their agreements with theaters mandate the screening of the films they format and program. The company’s ability to curate its programming is critical for maintaining value for exhibitors, filmmakers, and studios alike, ensuring a return on investment across theaters worldwide.
