Tether Expands Horizons with Investment in Juventus Football Club
Tether, the issuer of the $140 billion stablecoin USDT, has announced a strategic investment in the renowned Italian football club Juventus FC. This move marks Tether’s initiative to diversify its portfolio and integrate digital assets into the realm of sports by 2025, as outlined in a recent press statement.
With our investment in Juventus, Tether is set to pioneer the integration of cutting-edge technologies like digital assets, AI, and biotech into the established sports industry, paving the way for global transformation.
— Tether CEO
Previously, Tether became the exclusive kit sponsor for FC Lugano, leveraging its Plan ₿ in partnership with the Swiss city. The CEO emphasized the company’s commitment to exploring innovative collaborations that could revolutionize the global sports landscape.
As crypto companies increasingly target the lucrative global sports market, they aim to bring digital assets to millions of fans. The recent departure of betting sponsors from European clubs has opened doors for crypto firms to broaden their influence and connect with new audiences.
Moreover, the interest in digital asset partnerships extends beyond football, with racing franchises also becoming focal points for crypto engagements. In a notable development, a recent sponsorship deal between a leading crypto firm and a Formula 1 team underscores the expanding integration of digital assets in various sports.
