ECNETNews reports on a new study analyzing optimal posting times on TikTok, revealing insights derived from 15,000 of the platform’s most-viewed videos as of December 2024. The research analyzed engagement patterns across 129 hashtags and 11 content categories, offering vital timing strategies for creators aiming to boost their visibility.
The findings indicate that mornings consistently provide the highest engagement rates across various time zones, challenging the prevalent belief that evenings are the best time for posting.
The study emphasizes the advantage of posting in the morning, as many users tend to engage with content before their workday begins, rather than in the evening hours usually assumed to be peak time.
ECNETNews encourages TikTok creators to consider this data as a foundation for experimentation rather than a strict rule. The recommendation is to explore a range of posting times from the study to determine the most effective schedule tailored to individual audiences.
Optimal Posting Times by Content Category
The study highlights the best posting times segmented by content type, providing valuable insights for various niches. Key findings include:
- Overall best posting time: Wednesday at 12 p.m. (Eastern Time)
- Fitness: Monday or Wednesday at 11 a.m.
- Travel: Tuesday at 12 p.m.
- Home Improvement: Friday at 1 p.m.
- Food: Tuesday at 12 p.m. or 2 p.m.
- Small Business: Tuesday at 2 p.m.
- Beauty: Wednesday at 2 p.m.
- Books: Thursday at 12 p.m. or 2 p.m.
- Pets: Saturday at 10 a.m.
- Fashion: Monday at 12 p.m.
- Parenting: Friday at 2 p.m.
- Entertainment: Wednesday at 10 a.m.
The research utilized video timestamps from across 11 content categories, discerning patterns in posting times that correlate with high engagement from viewers. Additionally, time-zone-specific heat maps were produced to illustrate the best posting hours for users in the Eastern, Central, Mountain, and Pacific time zones.
