Once again, the holiday season has arrived, spurring the annual migration of the Wachagga community living outside the Kilimanjaro Region. As is customary, many Tanzanians from various tribes are returning to their traditional homes to celebrate Christmas and New Year. Like the iconic wildebeest migration across the Serengeti, the Wachagga, including residents from areas like Rombo, Machame, and Kibosho, are converging on this scenic mountainous region.
This migration signifies more than just travel; it represents a celebration of food, drink, and joyous gatherings. Recently, a viral video encapsulated the festive spirit perfectly. In the clip, a man humorously dismisses modern fitness trends, advocating that December is meant for indulgence rather than dieting. He jokingly declares that avocados should be part of a hearty meal, not a beauty regimen.
This amusing character may be pointing us toward a hidden truth about alcohol consumption patterns during the holidays. Recent tax data reveals that alcohol consumption does not significantly increase during the festive season. Could this celebration of indulgence also serve as a reminder of our contributions to taxes through consumption?
Upcoming events like the Rombo Marathon on December 23 will showcase a battle of messages—where health advocate Prof. Mohamed Janabi promotes moderation, and the spirited video personality encourages festive revelry. Following the marathon, the traditional nyama choma festival will tempt many with its aromas and flavors, putting the balance between healthy habits and holiday fun to the test.
In a cheeky attempt to capture this spirit, a local eatery has launched a December to January menu titled “Hatuendi Moshi Disemba.” Nonetheless, nothing compares to the authentic experience of enjoying nyama choma and mbege in Kilimanjaro. Current trends indicate that spirits are increasingly popular due to their affordability and potency, though beer consumption typically rises in the new year.
This year promises to be distinct, especially with the marathon and the nyama choma festival poised to challenge our eating and drinking choices. A shift in habits could affect not only enjoyment but also tax revenues that come from festive consumption.
As you embark on your holiday journey, remember to savor every moment responsibly. If you find yourself in Rombo on the 23rd, support the runners cheeringly. When offered another drink, embrace the spirit of the season and say “mupe.”
To the health advocates, moderation is a worthy goal for January. This festive period invites enjoyment, and the avocados definitely deserve a spot on your plate.
Wishing everyone a joyful Christmas and a prosperous New Year filled with good food, good drinks, and abundant laughter. Enjoy the true essence of the holiday—merry-making!
