Social media marketing stands out as a cost-effective strategy for businesses to engage with customers. It allows companies to share information about new offerings, gain insights into their target audience, and handle customer service requests efficiently. However, with numerous platforms to manage, businesses may find it challenging to handle social media accounts manually. Social media management tools prove to be invaluable in this scenario.
Top Social Media Management Tools for Businesses
To effectively enhance your online presence and streamline your efforts, explore these carefully selected social media management tools. They are designed to save time and support the growth of your community and customer base.
1. Hootsuite
Hootsuite remains a leading choice among social media management platforms, enabling businesses to plan campaigns, schedule posts, and track analytics while managing multiple accounts. It offers a free plan for one user and up to three accounts, alongside a professional plan priced at $49 per month, featuring enhanced capabilities including team management and permissions. Users can also benefit from a 30-day free trial.
2. MeetEdgar
MeetEdgar specializes in content automation, allowing users to schedule posts endlessly and utilize an evergreen content library. Plans start at $19 per month for the Edgar Lite version, covering up to three social accounts, with comprehensive features and a 7-day free trial available on the regular plan at $49 monthly.
3. Sprout Social
Sprout Social helps businesses maximize their social media strategy with robust engagement and analytics features. Plans begin at $99 per user monthly, allowing up to five accounts and providing options to customize features such as premium analytics. Free trials are available for interested users.
4. Zoho Social
Zoho Social offers flexible scheduling and integration with platforms like Facebook, Twitter, Instagram, and LinkedIn. With plans ranging from $10 to $37.50 monthly and a 15-day free trial, businesses can gain insights into follower activity to optimize posting times.
5. Buffer
Buffer enables businesses to foster authentic online connections through content scheduling and performance analytics. A free plan allows management of three accounts, while paid options range from $15 to $99 monthly for varying account numbers and features.
6. AgoraPulse
AgoraPulse enhances organization and efficiency with its publishing and monitoring capabilities, featuring a unified inbox for tracking customer interactions. A free plan for one user is available, while paid accounts start at $79 monthly.
7. CoSchedule
CoSchedule combines marketing planning tools with a publishing calendar to streamline various marketing efforts. The basic marketing calendar begins at $29 per user monthly, with options available to manage multiple marketing facets effectively.
8. Facebook Publishing Tools
Facebook Publishing Tools assist small businesses with content organization on Facebook and Instagram, offering management features that are generally free for Facebook users, although ads may incur additional costs.
9. TweetDeck
Famous for Twitter management, TweetDeck enables users to track engagement, organize posts, and monitor conversations through personalized streams. This tool remains free, requiring only a Twitter account to access.
10. SocialPilot
SocialPilot’s scheduling, marketing, and analytics features cater specifically to small businesses, with professional plans starting at $25.50 monthly for one user overseeing up to 200 accounts.
11. eClincher
eClincher offers customizable features for a range of business sizes, focusing on ROI through post scheduling, engagement monitoring, and analytics. Basic plans start at $59 monthly, with additional trials and demos available.
12. Loomly
Loomly provides inspiration and automation for content creation, managing multiple accounts within an integrated platform. Plans start at $25 monthly and are designed to accommodate various budgets and team sizes.
13. Sendible
Sendible targets agencies and marketers with collaborative tools for creating and scheduling posts across multiple platforms. Monthly plans range from $29 to $299, including analytics features to track performance.
14. Tailwind
Tailwind streamlines Pinterest and Instagram scheduling, offering features like hashtag suggestions and analytics. Plans for these platforms are $9.99 monthly, with a free sign-up option available.
15. HubSpot Social Media Software
HubSpot’s management tool facilitates efficient user engagement with integrated dashboard functionalities, starting at $45 monthly for access to additional marketing tools.
16. SEMRush Social Media Toolkit
SEMRush provides a centralized dashboard for managing multiple profiles, allowing users to schedule posts and track competitors. Monthly plans start at $119 with free trials offered.
17. Social Bee
Specializing in lead collection, Social Bee’s pricing ranges from $19 to $79 monthly, with features supporting post scheduling and tracking for effective marketing strategies.
18. Crowdfire
Crowdfire curates, publishes, and analyzes content while offering a free plan for three profiles alongside paid options ranging from $7.48 to $74.98 per month.
19. Ripl
Ripl focuses on easy animated video creation for social media, starting at $14.99 monthly and providing a 7-day free trial for new users.
20. Later
Later is tailored for Instagram management, offering content scheduling and organization for free with paid plans ranging from $12.50 to $33.33 monthly for businesses.
21. Iconosquare
Iconosquare offers account analytics and scheduling capabilities for Facebook, Twitter, and Instagram. Plans start at $29.99 monthly.
22. Everypost
Everypost aids users in curating visual content and integrating platforms, starting at $9.99 monthly, with a free plan for single users.
23. Nuvi
Nuvi specializes in advanced functionalities like social listening, allowing customization according to user needs and budget.
24. Friends+Me
Friends+Me supports content scheduling across multiple platforms, with free and paid plans starting from $7.50 monthly.
25. MavSocial
MavSocial prioritizes user experience across popular platforms, with plans ranging from $19 to $499 monthly and a 14-day trial available.
Using Social Media Management Tools for Success
These tools provide versatile features, empowering small businesses to enhance their online marketing strategies.
- Schedule Social Media Posts: Automate the timing of your content to ensure consistent engagement.
- Manage Multiple Accounts: Access a centralized dashboard for streamlined content creation across platforms.
- Monitor Mentions and Conversations: Stay attuned to customer interactions and brand discussions.
- Curate Content: Easily select and share relevant posts to maintain audience interest.
- Automate Content: Set evergreen posts to sustain visibility with minimal effort.
Choosing the Right Social Media Management Tool
Selecting the ideal tool for your business involves assessing your unique requirements:
- Platform Support: Ensure compatibility with the social media channels you utilize.
- User Experience: Opt for intuitive tools that simplify navigation.
- Cost-Effectiveness: Align your choice with your budgetary constraints.
- Team Collaboration: Seek platforms that facilitate joint efforts and account management.
Free Options and Features
Some tools like Hootsuite provide limited free plans, ideal for solo entrepreneurs managing a few accounts efficiently. This enables small businesses to engage with social media marketing without incurring hefty costs.
