CES, the nation’s leading technology showcase, has evolved beyond a gadget enthusiast’s dream into a significant player in the automotive sector. This year’s event promises to feature a range of innovations that are sleek, electric, and integrated with advanced technology.
Throughout its history, CES has masterfully combined groundbreaking tech with captivating presentations, and in recent years, the automotive industry has been a focal point. Last year, attendees experienced the unveiling of the Sony-Honda AFEELA vehicle, advancements in autonomous driving, and visions of flying cars that resemble concepts from science fiction.
The 2025 edition of CES will occur from January 7 to 10 in Las Vegas and is set to highlight developments for EV enthusiasts, proponents of self-driving technology, and those dreaming of everyday airborne transportation.
1. New Electric Vehicles on Display
This year, the Sony-Honda collaboration EV, AFEELA, is expected to allow attendees to experience its state-of-the-art features firsthand. The project, now under the Sony Honda Mobility Group, will share details about pre-orders and additional updates during a keynote presentation on January 7.
In addition, Honda will showcase two prototypes from its forthcoming 0 Series EV lineup, which will include the company’s proprietary operating system and advanced autonomous driving technology.
2. Advancements in Autonomous Driving
The buzz around autonomous driving at CES is palpable, with numerous startups eager to present their latest advancements. While companies like Ambarella display intriguing technology, the reality is that fully autonomous vehicles remain a work in progress for many.
A variety of companies will use CES to demonstrate the industrial applications of automation. For example, Applied EV will unveil autonomous solutions tailored for sectors such as mining and logistics. The growing robo-trucking segment will also make its mark, showcasing technological innovations while raising important discussions about the future of employment.
Another compelling trend at CES is the emergence of Software-Defined Vehicles (SDVs). These innovative vehicles prioritize software development over traditional hardware, changing the landscape of vehicle operation and construction. Honda’s 0 Series exemplifies this evolution, with startups eager to demonstrate how software-driven designs can transform mobility.
3. Infrastructure Development for EVs
While the future of transportation leans towards electric, realizing this vision necessitates a robust infrastructure. CES 2025 will be rife with startups showcasing their EV charging solutions, striving to address the gaps left by existing networks. The goal is to create a more accessible and widespread charging infrastructure across the country.
For instance, a startup has gained attention after securing significant funding to enhance public EV charging facilities. However, the future of EV support hangs in the balance as potential political changes could impact the trajectory of adoption. CES remains a critical platform for these startups to attract investors and present their solutions.
4. The Role of AI in Modern Vehicles
As expected, artificial intelligence is making its mark in the automotive realm. At CES 2025, AI will take center stage as manufacturers and startups unveil their latest innovations that promise to redefine the driving experience.
One notable panel, “Revolutionizing the Future of Driving: Unleashing the Power of AI,” will feature industry leaders discussing how AI is transforming user experiences, including smarter in-car assistants and innovative interfaces.
Noteworthy developments have already emerged, such as a major car manufacturer integrating AI to enhance virtual assistant capabilities. Expect CES to feature discussions around “agentic AI”—intelligent systems that promise to deliver adaptive and intuitive user experiences in vehicles.
Additionally, one manufacturer plans to present cutting-edge augmented reality technology for vehicle displays, showcasing the future of in-car interfaces.
5. The Future of Modular Vehicles
Certain manufacturers are conceptualizing vehicles as multifunctional solutions rather than just modes of transportation. This was evident in previous editions of CES, with innovative models designed for varied applications. Attendees can expect to see even more versatile designs, including concepts for modular flying cars.
The challenge lies in establishing practical applications for these futuristic vehicles, as their costs need to be justified by real-world use cases. Thus, manufacturers are strategically presenting modular solutions aimed at business, industrial, and gig economy needs.
Topics
CES
Electric Vehicles
